Chiratae Ventures

Chiratae Logo

IDG Ventures India invests $ 5 million in

November 4, 2008

Bangalore, November 4, 2008:, India’s leading platform for personalized products and gifts and a company which pioneered the on-demand personalization space in India, today announced receiving an investment of $5 mn. The Series A round led was led by NEA-IndoUS Ventures and IDG Ventures with Accel India Venture Fund II (AIVF II) participating. Accel stays invested continuing the prior association with Myntra through Accel India Venture Fund I (AIVF I). As part of the investment Vani Kola from NEA-IUV and Sudhir Sethi from IDG Ventures will join the company’s board of directors. Gagan Kumar from Accel India continues to remain a member of the Board. The Series A funding follows the seed funding last year led by AIVF I with participation from Mumbai Angels. The funding is huge validation for the strong business model of which has developed India’s largest community of Creative Designers who collectively have published over 20,000 designs in just 12 months. It further validates the untapped potential that personalised merchandising offers in India.

Commenting on the funding Mukesh Bansal, Founder, CEO of said, “ has found growing acceptance among consumers, campuses and companies looking for creative products, gifts and merchandize. We have enabled creative designers to find a hitherto non existing market. Our combined value proposition is thus both attractive and sustainable which is why we continue to attract investor interest. The investment received will be used to increase our geographical reach, further expansion of our product portfolio and hiring of a few high quality talent to select senior management positions.”

Sudhir Sethi, Founder, Chairman and Managing Director of IDG Ventures said “We found to be significantly ahead of the competition and having a strong and committed founding team, which makes them very well positioned to target accelerated growth in this space.”

In her remarks, Vani Kola, Managing Director for Indo-US Ventures, said, “The initial momentum of clearly points to the latent, untapped potential in the on-demand personalization space. In these 18 months, has demonstrated excellent execution skills which convinced us to invest.” added.

According to Gagan Kumar, Partner, Accel India, “Our staying invested simply means we continue to remain committed to the business model and vision of in pioneering the on-demand personalization space in India. The addition of two well known funds further adds to the network and expertise that can tap into and this will allow the company to pivot itself even better in the times ahead.”

About IDG Ventures:

IDG Ventures is a global network of venture capital funds with over $2 billion under management and a portfolio of over 220 companies built over the last 15 years. IDG Ventures India manages a US$150 Million venture capital fund focused on helping entrepreneurs grow innovative companies on a global basis. IDG Ventures India’s portfolio consists of Manthan Systems, Kreeda Games, ConnectM, iViZ, 3D Solid Compression, Perfint and Aujas Networks.

About NEA-IndoUS Ventures:

NEA-Indo US Ventures is a leading venture capital firm which provides early and mid-stage funding to new or growing businesses in India. Our team comprises experienced entrepreneurs and executives who understand the model of incubating ideas and transforming them into successful enterprises. We understand that entrepreneurs are driven by an inner urge to foster change and build enduring companies. These entrepreneurs create path-breaking ideas, enable inorganic growth, and work to transform society for the better. We believe entrepreneurship is not about qualifications or past track records; visionary entrepreneurs can emerge from all walks of life.

About Accel India:

Accel India is preferred partner for seed and early stage companies, helping build a vibrant venture capital eco-system in India. Accel’s vision is to create world class organizations out of India working with India’s best entrepreneurs, leveraging Accel’s Global Platform. Accel India’s portfolio of companies includes DoveTail, HolidayIQ, Inbiopro, Kaati Zone, Kirusa, MuSigma, Myntra, Perfint, Sconce and Virident.

About is the leading on-demand personalization company in India. was started in late 2006 by a group of IIT/IIM graduates and the primary concept of is to provide a platform for personalized products and gifts. During last 18 months, has found a strong appeal among consumers, colleges and companies looking for creative products, gifts and merchandize. has developed India’s largest community of Creative Designers who have published over 20,000 designs in the last 12 months. Leveraging’s strong designer community, is able to help its clients with creative designs for just about any topic, theme or product. has developed a strong supplier base and acquired state-of-the-art technology for on-demand personalization that enables to offer largest portfolio for creative on-demand products.

For more information go to

Mr. Ranjith Menon
Investment Advisor
IDG Ventures India Advisors Pvt. Ltd.
Tel: +91 80 4043 4836
Fax: +91 80 4132 9226

Mr. Mukesh Bansal
CEO, Myntra.Com
Tel: +91 80 6454 8960/62/63